Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how Bal Construction Ltd ("we," "us," "our," or "Company") collects, uses, and protects your personal data when you visit balconstructionltd.co.uk (the "Website"). We are committed to safeguarding your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Information We Collect
We collect the following types of information:
- Personal Data: Name, email address, and any other information you voluntarily provide through contact forms or surveys
- Technical Data: IP address, browser type, operating system, and device information
- Cookie Data: Information stored through cookies and similar tracking technologies
- Usage Data: Pages visited, time spent on site, links clicked, referral sources, and interaction patterns
How We Use Information
We use collected information for the following purposes:
- Website analytics and performance monitoring
- Affiliate tracking and commission attribution for gambling operators
- Site improvement and user experience optimization
- Responding to enquiries and customer communications
- Compliance with legal and regulatory obligations
Cookie Policy
Our Website uses cookies to enhance your experience. Types of cookies include:
- Essential Cookies: Required for website functionality
- Analytics Cookies: Google Analytics and similar services to measure site usage
- Affiliate Tracking Cookies: Used by casino and betting partners to track referrals
- Marketing Cookies: For retargeting and promotional purposes
You may opt-out of non-essential cookies by adjusting your browser settings or clicking "Reject" on our cookie consent banner. Note that disabling essential cookies may affect website functionality.
Third-Party Links
Our Website contains links to external gambling operators, casinos, and affiliate partners. We are not responsible for the privacy practices of these third-party websites. Each linked site maintains its own independent privacy policy. We recommend reviewing their policies before providing personal information or engaging in gambling activities. By clicking external links, you acknowledge that you are leaving our Website.
Your Rights
Under the UK GDPR and Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of personal data we hold about you
- Right of Rectification: Request correction of inaccurate data
- Right of Erasure: Request deletion of your data (subject to legal exceptions)
- Right to Restrict Processing: Limit how we use your information
- Right of Data Portability: Request your data in a portable format
- Right to Object: Opt-out of marketing communications and certain processing activities
- Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) at www.ico.org.uk
To exercise any of these rights, contact us using the details below.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy. Retention periods are determined by:
- Legal and regulatory requirements (minimum 6 years for financial records where applicable)
- Business necessity and affiliate tracking requirements (typically 90 days to 2 years)
- Your explicit consent
Analytics and usage data are typically retained for 12-24 months unless extended for regulatory compliance.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have privacy concerns, please contact us:
Email: privacy@balconstructionltd.co.uk
Website: balconstructionltd.co.uk
We will respond to your request within 30 days in accordance with UK GDPR requirements.
This Privacy Policy may be updated periodically. Continued use of the Website constitutes acceptance of changes.